Web Traffic Even Before You Develop Your Site

Why Domains are so Important


To establish a successful business online it is necessary for a "location" to allow your website to be easily found. Just as for brick and mortar establishments the location of a business can make or break its success.

Imagine wanting to open up your own fast food restaurant in the desert of arizona where every other house is no closer than 10 miles apart. I highly doubt you'll get many people to your restaurant because very few will know you are there.

Your domain name is your location that will be used to market and brand your internet identity. It can be used to brand and market brick and mortar establishents as well.

Imagine having a domain name that instantly captures and lures targetted visitors to your website. How much would one of those targetted visitors to your site be worth?

Depending on what you sell, a high priced product can convert into hundreds of dollars in profit.

If you could snatch up a great domain name that receives 10 targeted visitors to your website would it be worth it?
Lets assume the following:

* cost of domain name is $10/year or less
* the domain name you register is www.buymywidget.com
* you are selling "my widget" for $39.95 and receive $25 net profit from each sale
* your visitor to sales ratio is 300:1
* www.buymywidget.com gets 10 targetted visits a day

Lets calculate how much is visitor is worth:

* 10 visitors a day = 300 visitors a month
* your visitor to sales ratio is 300:1 so in that first month you make one sale
* you make $25 profit on your bla bla product
* so already you're up $15 ($25 profit - $10domain cost) on the investment of your domain name
* each visitor would be worth about $.083 ($25/300visitors) to your business

That's just a very simple scenario of how much each targeted visitor could be worth to your business. Add on the strategies of email marketing and list building and you can multiply profits ten-fold!

Conclusion: good domain name = good business strategy