A few weeks ago I showed you how to buy a website in 5 steps and in that example I mentioned my acquisition of CopyCatCrafts.com to teach the basics of buying websites. People buy websites for a wide variety of reasons, but what I like to do is buy and hold onto websites to help increase my total monthly income.
This is part 2 of a multi-part series on how to create a profitable info product. Be sure to read part 1 which outlines niche selection.
The products I’ve created have earned about $25k in profit in the past six months which is an average of over $4,000 per month. I’m currently working on creating more info products in a variety of markets and I’m sharing what I’ve learned from my past experience so that you too can make a profitable info product. Now that you’ve figured out which niche to create your product in let’s discuss how to actually create the product.
How To Actually Create The Product
I’ve created three information products in the past six months that have collectively earned about $25,000 in profit. This averages out to a little over $4,000 per month which is a very livable wage and coupled with a few other online income sources could put you well on your way to a secure self employment.
How To Get Started: Niche Selection
1 year ago today I was fired from my day job and today is my fireversary. At the time I got fired, I was very upset like most people understandably are, but if I could have looked forward one year to today I couldn’t be more happy with how things turned out. Yes, as cliche as it sounds, after 1 year of being force-ably self employed I can easily say it was the best thing that ever happened to me.
Why Getting Fired Was The Best Thing That Ever Happened to Me:
Note: This review is not paid for. Just my honest opinion of the intext advertising solution provided by Kontera.
Kontera is the third in text advertising solution I’ve tested out with InfoLinks and Vibrant Media being the previous two. Kontera is a company I covered way back in 2008 but I was running the ads on a different website. A lot can change in 2 years so I wanted to try them out again. The data below is from the same website that I ran InfoLinks and Vibrant Media on in the previous two case studies so that I could show an apples to apples data comparison between the in text advertising solutions.
Income Results for 10 Days:
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Now that I’ve purchased some domain names after researching them appropriately it’s time to move onto the next stage of my niche network five figure case study – content creation.
Why Outsource Content Creation?
The primary reason why I have started to outsource content creation comes down to the time I have available in the day to work. It’s convenient to simply pay for someone else to write the content, but I also have domain names in niches where I know little about the subject matter or where I have no interest in learning enough to write about them. These make ideal candidates for outsourcing, especially when I am trying to target search traffic only. I believe the requirement for quality writing is only truly needed when you’re trying to build a website as an authority AND drive repeat readers. i.e. I would never outsource articles on this blog because I believe that I’m speaking from a position of authority (well at least some authority lol) and the people that re read my blog every time I post a new article do so because they want to hear the unique perspective I can put into the articles that I write. But if you’re searching for information on cotton candy machines do you really need to have a leading authority and unique voice behind the writing to get the information that you need? No of course not, and this is precisely why I’ve gone the outsourcing route for content creation on my niche websites.
Where I Outsource Content Creation
I’m still in the process of evaluating multiple methods of outsourced content creation, but I started first with TextBroker.com. I paid for 6 articles to go on 2 of the mini sites I was building out. Text Broker allows you to pick the quality of writing that you want and pay accordingly so I decided to go with one step up from the good which comes out to $1.60 per 100 words. I placed the order Friday night before I left for a spring snowboarding trip that would keep me away from my computer on Saturday and Sunday. When I got on my computer Monday I had all 6 articles complete and I was pleasantly surprised with the results. Some of the writing I thought was better than mine lol (note to self: never become a freelance writer) and I didn’t have to send any back for revisions. This could be a fluke because other reviews of their service I’ve read required revisions but the articles I got were just what I needed.
The other two places I would suggest looking for inexpensive writers include Odesk.com and Elance.com (I’ll do follow up posts if I find one works better than the other). Finally, the more risky but potentially more rewarding place to look is on Craigslist Manilla and try to hire full time workers from the Philippines. If you go this route you should approach it like a traditional job application process to weed out the least qualified cantidates. I have a few internet marketing friends that have had success with this method although I’ve yet to try it out (don’t have enough workload yet).
I believe content creation has slowly transitioned towards a commodity especially where the web property the content is being published to is targeting search traffic. Just look at eHow, Mahalo etc. all of these websites have terrible content for the most part but they don’t care because if you search for a phrase in Google there is a good chance you might land one one of these content farms. I still believe quality content has a place online, but if you’re looking to build out minimal effort niche websites I wouldn’t bother writing the content yourself.
In the next update to this case study I will look at link building strategies and monetization methods. If you like what you’ve seen so far be sure to subscribe to my blog.