Blog Income Report – November 2008

• Chris Guthrie
• Income Reports
• December 3rd, 2008
• 9 Comments

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November marks the eighth month that I’ve offered advertising on my blog and I’m sorry to report was a step backwards! Continue reading below for the earnings break down by category.

Check out the earnings break down here:

Private Ad Sales: $95
Sponsored Reviews: $0
Affiliate Sales: $0
WordPress Theme Sales: $40

Grand Total: $135

Earnings Analysis:

Although my 468 x 60 banner ad was renewed three times for $35 a month by the same advertiser no one picked it up last month. In the past it was one of my most popular ad slots so I highly suggest you snag it now while it’s available. Click here to purchase.

Also, another banner that was popular when I first started offering advertising is the 300 x 250 inline ad which is available for $75. When this slot is filled it is not rotated, in fact only one banner will be featured there and it is the only advertisement in the RSS feed as well. For several months it was sold out from the time I first began offering advertising so I am still surprised I haven’t sold it recently. Click here to buy it.

Finally people are taking advantage of my sidebar 125 x 125 sidebar ads for only $15 a month! I knew my banners weren’t overpriced so it’s nice to see three advertisers taking advantage of them now. Motive Interactive purchased a three month package but have spread the income over the three months and their banner will expire next month. I wrote a review on Motive Interactive here that you can check out. There are only 3 slots left so be sure to purchase a sidebar banner ad ASAP if you want a spot.

Text links are something that I may be rethinking at the start of next year. I believe that I could make more money if I offered extended periods of time for text links (i.e. 3 or 6 months) for page specific links as opposed to site wide links. That would open up my inventory and allow people to target pages that relate to their content more efficiently. What do you think? In the mean time, feel free to pick up a text link before I move over to the new system click here to purchase a $10 site wide text link ad. This is a good price for a PR3 blog.

Lastly, if you like the WordPress theme you see here, than be sure to check out my WordPress themes page where you can see and demo three other color variations of this unique custom theme. I ran a birthday sale last month that only two people took advantage of. I was a little surprised that I didn’t hit at least double digit marks, but at the same time I need to consider the fact that I don’t have a huge number of readers and I believe most of the readers I do have are already established bloggers that are satisfied with their theme. I also didn’t market it via any banner advertisements on my blog which was a mistake. In either case these are still on sale (I haven’t removed the promo code). So you have one final day to get them half off. After that they’ll go back up to $99.95 for the group or $39.95 individually.

For more ways to earn money on your blog or to read about the companies I work with check out my recommendations.

November Wrap Up and Goal Assessment

I’ll kick off the closing comments with my wrap up and goal assessment. Here are my Top Posts of November. If you haven’t read my blog before than I highly recommend you check out these posts as they are the best for the month.

Top Posts of November:

Site Flipping Case Study (Pre Flip) (By the way the results are coming in my next post)
iPhone Blogging (Because it’s just so sweet!)
Using Google Analytics to determine what people want
Attack of the Pop Over Newsletters!!!

Assessing November’s Goals:

Setting specific and measurable goals is incredibly important if you wish to see improvements in your blog or website revenue, subscriber count, number of visitors, and a wealth of other factors.

Post Count:

I only wrote 13 posts in November which was 7 short of my previous goal of the month. I am going to try and post at least 20 times this month again (If I fail at this goal again perhaps I’ll set my goal to 15 times lol). Also – for those of you that remember last month I said I would give away one of my unique WordPress themes for free to a random RSS email subscriber if I did not hit 20 posts in November. As you know (again) I did not reach that goal so the winner of the free theme via RSS email subscription is: enews[at]dennisedell.com. You will have 24 hours to claim your prize. The challenge is set for next month again so if you want a chance at a free theme be sure to subscribe to my full email RSS feed by clicking here.

RSS Subscribers:

I fell short of my 185 RSS subscribers goal. However, I did set a new high of 178 earlier this month (which bested my previous record of 167 subscribers). However, because it’s the last month of the year I’ve decided to set a lofty goal of 200 RSS subscribers (A 20% jump from my current number). I do have a strategy that will be executed soon. If you are currently visiting my blog on even a semi-regular basis I would encourage you to please subscribe to my RSS feed or via email RSS subscription to see what’s in store.

Income Expectations:

Sadly I did fall short on my income expectations; however, this is due to the lack of sponsored reviews in November and no affiliate revenue. I’m waiting to hit the payout cap on a couple other affiliate programs right now so that’s why I didn’t make any money in that category. I still am shooting to hit $250 in December though so we’ll see how that pans out.

Lastly, if you’re interested in advertising please see my advertise page for rates and info. Don’t miss this week’s posts as it will be a great conversation driver. Subscribe to my RSS feed here.

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