Attack of the Pop Over Newsletters!!!
For those of you that haven’t been hiding under a rock for the past month you may have noticed something new after visiting your favorite internet marketing blogs this month – everyone is using a pop over / pop up / light box etc. newsletter form!
Now again if you have been hiding under a rock for the past month here is the source of the epidemic. In this post Darren shows how he was able to get a kabillion more subscribers every day for his photography blog. Overall this is fascinating stuff and honestly I think it’s a really good strategy. I haven’t incorporated it into my blog yet but I will at the start of this month to run a case study of my own.
Here are just a couple of the bloggers that I’ve noticed using this strategy and I’m sure I missed many more: JohnChow, Shoemoney, Zac Johnson, Infected by Bugs, Mr Javo, Iron Blogger
Most of these bloggers RSS count’s seem to have gone up a lot since the implementation of the pop overs so it’s certainly something worth checking out. John Chow provides a great post on how to set up a pop over on your blog that is worth checking out. One thing that is clear is the method of choice bloggers use for newsletters – Aweber. (I just signed up with them recently as well).
What do you think of these pop overs? Incredibly annoying or great marketing strategy?
Actually, I pretty hate to see a pop-up like this on blogs. Especially on the ones I frequent often because I have already signed up.
There could be a plugin to show the pop-up only to non-subscribers which will make more sense. Or else, this will irritates the regular readers of the blog.
Wei Liang
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Well, actually the way most people have it set up is to show just once. So that’s how they try to combat the fact that it can be annoying.
But I wonder if just displaying it once can upset a visitor enough to make them not come anymore.
I removed my pop up because I think like Wei, I hate all those windows appearing over everything, forcing me to check something…. I set one on my blog to make a test, just for that. I removed in two weeks…
However, personally I think that popups are a good resource to attract the people attention. May be they could be annoying for someone but it has its conversion rate…
Mr Javo´s last blog post..Happy Thanksgiving Everyone!
Caroline Middlebrook has one that doesn’t black out the screen….if you must, then that is the least annoying, but not by much.
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I think they may increase readership but your loyal guys get annoyed a bit. I’m willing to try it out.
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But do you think it’s annoying even if it’s only displayed once for a visitor though?
For those that clear cookies every night, it will pop up every time…I assume a lot of people still do that.
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Annoying. Even if it’s only once. With that said, it still might be a good idea for those webmasters/bloggers who are actively looking to increase their subscriber count.
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