There has long been an argument about whether PPC or SEO should be more important when you are building a website to ensure its long term possibilities. The purpose of this article is to compare and contrast PPC and SEO so you can determine which would be more beneficial for your business. The purpose of this article is to compare ...

When you have a presence on the web, your ultimate goal is to get ranked as high as possible in the search engine results pages.  When you look at the image below, you’ll see a common SERP (Search Engine Result Page) from Google.               #1 is the sponsored spot that advertisers pay top dollar for.  #2 are ...