Multimedia Platforms to Entice Visitors to Click on Your Links

In the past, the text medium was the only way utilized to increase a marketer’s customer base. This evolved from placing advertisements on other sites to the more popular text links used in article marketing.

By placing text links on articles found within other websites that have similar content as the advertiser, site owners see an increase to the hits of their web pages. The advertiser’s links are placed as keywords within the other site’s article and those keywords became links pointing to the advertiser’s web pages.

This was - and still is - an effective way to increase traffic from the other site, but it could also increase the rankings on the search engine pages using good keywords. As long as the two connecting sites were related to each other, they raised their chance of obtaining high rankings in the search results.

This medium, unfortunately, has its drawbacks as well. Although they are effective, they can also hurt your chances in the search engine rankings if the search engines don’t feel the connecting links are relevant to each other.

You run the risk of shelling out quite a bit of money to use the text links within other sites if you’re buying your position, only to be considered a possible spammer in the search engine indexing.

Even with this risk, people still continue to utilize this medium as the extra added effort in their marketing campaign for their website. Most feel the benefits outweigh the drawbacks when they’re planning their marketing strategy.

The text medium delivers good results for any marketer, but there are other ways to reach your target market. You want to gain more directed traffic and make your sales better.  But try the next level of marketing techniques guaranteed to enhance your sales pitch.

The ‘net is full of multimedia products that are popular among consumers. Audio and video files are on the rise, so marketers are taking advantage of this. By using the multimedia platforms in their marketing strategy, they gain trust from their consumers who are more likely to purchase the product. Let’s break down the mediums and discuss how they work and how you can do them yourself easily.

Using Audio to Get More Interaction

The Internet has become a wonderful asset in our lives, enabling us to connect to others from across the country or across the world. The biggest drawback to the Internet is the fact that there’s no personalization to it. You don’t have the luxury of meeting a person face to face in order to obtain a personal connection to build trust.

One way to bring the act of personalization back is to provide an audio clip of yourself for your consumers to listen to. When the consumers can put the sound of your voice to the picture of you, they’re provided with a connection to you that make them feel as if they know you. People are more likely to trust others they know and that trust brings more sales.

An audio clip could be an excerpt of you recording a segment of your sales letter or just something as simple as you introducing yourself to the consumers and briefly describing who you are.

What’s even more effective is providing audio clips of people giving their testimonials. Audio testimonials seem more like people talking to the consumer face to face, whereas plain text seems cold and impersonal.

Don’t be scared away by the prospect of recording an audio file of you talking to your consumers. It’s not really that hard to do, once you know how to do it. You don’t have to have expensive equipment to record yourself, nor do you have to pay a recording studio to do it. All you really need is your computer with high speed Internet and a headphone or microphone.

In your windows operating system, go to Start ïƒ then Accessories ïƒ then Entertainment ïƒ and then sound recorder. Once you have the small sound recording window on your screen, you can then record whatever you want through your microphone setup.  

Once you’re satisfied with your recording, then you’ll want to use a hosting service to upload the recording to. You’ll be provided with a link to that audio to place on your website.

Viral Video to Draw Traffic to Your Domain

Video works the same way as audio in the sense that it can bring personalization for your website visitors. It also helps to break up the monotony of having to read plain text throughout your site or blog.

Reading text is fine, but it can get boring after awhile, so in order to keep your visitors coming back, provide them with some video clips to keep things interesting for them.

Video is also a little known trick for website marketers to drive more traffic to their website. It may seem odd, but it’s an effective trick to use if you execute it right. You would start by signing up with a web video service site like YouTube.

You’ll then be provided with a profile page where you can upload your videos. Your profile page will contain information about you and your websites. When you have your videos uploaded, you’ll want to tag them with related keywords to get people to your page to view your videos.

List as many keywords as you can and find what other people with the same video content are using for keywords that are getting the hits on their profile pages. When the visitors find your profile page and check out your videos, if they like them, they’ll see that you have a website, so they’ll click the link to find out more about you and what you have to offer them.

It’s an easy way to generate more traffic through your videos since hundreds of thousands of people search these sites looking for video clips for entertainment. This gives an internet user what they want, which is video entertainment and in return you get what you want, which is exposure to more people for your website.

Screen capture videos are an excellent way to provide a how-to tutorial for your product. You can take a video of what you’re doing on the computer screen to show others how that product works.

Sometimes people are reluctant to purchase a product when they think that it’s too hard to use. If you use a screen capture video to show them how easy it really is to use and how it can work for their needs, you can relieve those fears for them and encourage them to buy it.

Camtasia is an easy to use and popular screen capture video service. Simply record what you’re doing on the desktop with just a click. This eliminates the need for uploading and compiling a bunch of different files to put together in one product. Once you have recorded your screen capture video you can easily convert them to web pages that you can place on your website or blog.

When people can see the product you’re trying to sell, they’re more likely to want to purchase it. Talking about it or reading about it is one thing, but actually seeing it is a whole different thing in the sales ballgame.

If you provide the video on your website or blog and the visitor decides they want that product, they’ll click on the link that takes them to the page where they can buy it.  This is a new form of marketing that affiliate marketers are starting to use to boost their commission sales.

It caters to the consumers need to both see and hear about a product so they no longer have to rely on plain text to describe it.  Camtasia is a popular software program used for how to videos, tutorials and online presentations.

It’s proven to be quite an effective tool for those who want or need to take their time in learning a subject. They can play it when it’s convenient for them and it allows them to play a second or third time, however many it takes to fully understand the subject of the presentation.

Don’t limit yourself to only using text content as your marketing medium. This brings you more readers, but you’ll be left in the dust if your competitors advance to the new level of marketing their services through other multimedia platforms.

In the dog eat dog world of the Internet, a person can only succeed if they meet their competitors head on in the marketing field, if not surpass them. Take advantage of any media platform you can to make your site or product successful. If not, the structure you worked hard to build in your marketing campaign will only crumble around you.

Now let’s look at how you can effectively create a buzz for your website both on and off the ‘net using a press release news strategy that removes the hype from your interaction with your customer.