You’ll hear it time and time again when you launch your own business on the ‘net – The gold is in the list!  Your list is your database of customers’ names and email addresses.               The reason this is said to be true is because you don’t want to have to be chasing individual sales every time ...

Email marketing can be extremely effective – not only in strengthening a brand image, but also in making sales. Businesses use email marketing both internally and externally to generate new customer leads, create brand recognition and awareness, improve customer relationships, cross and up-sell to existing customers, improve website traffic, educate and support customers, promote events and generate product sales. When ...